Pay per click (PPC) Marketing is a technique which charges advertisers  only when the user clicks or interacts with the ad.  When users clicks on your ad, they are directed to a landing page .Companies today, are looking for effective ways to position their brand in front of potential customers. PPC has proved its worth over the years in proving itself as one most the most cost effective online strategy. PPV marketing facilitates brands to take charge of their advertising budget and position their ad in front of their potential customers.  Pay per click marketing enables you to fasten custiomer’s buying journey and increase your conversion rate. Pay per click marketing works best if you have a short time span to promote your product or services. 

The most common form of PPC marketing is Google Adwords. It makes advertisers bid on specific keywords to appear in sponsored links.  The bid is decided by the advertiser, on the basis of his willingness to spend on each click and how many competitors are bidding on that specific keyword.